Velvettes: Karin Eldor


Behind everything that moves us and pushes us to create is the thing we're passionate about. This series of posts, Velvettes, focuses on female entrepreneurs and creatives. Today, we talk to writer, Karin Eldor, about how she finds inspiration in fashion and female empowerment.

  Photo by Pazit Perez

Photo by Pazit Perez

You might have already read some of her articles on "failing forward", following your instincts, or even spotting inspirational interior decor ideas on Instagram. Born and raised in Montreal, Karin Eldor is a freelance copywriter and journalist whose pieces have been featured in Teen Vogue, Coveteur, and Women@Forbes. VELVET is all about being among fun, empowered women, and Karin is no exception.

What moves you?
Fashion and female empowerment are my jam (not necessarily in that order though!). I am deeply tied to aligning myself with brands that value self-expression and integrity, and I’m most in my zone when I’m writing about career advice and spotlighting female founders who are making an impact. As long as one of my articles makes a difference in someone’s life or way of thinking, even in the smallest way, then it gives me life.

You used to work a corporate job in marketing and social media. What made you decide to jump into freelance copywriting and journalism?
I was always super passionate about writing: I used to create or “DIY” books when I was 10 years old, and pretend I was a published author or even the next “Murphy Brown” (I grew up in the ‘80s, and she was a huge female icon at the time!). I loved my previous jobs as they were always strongly tied to creativity and fashion, but started to feel the itch to go out on my own and pursue my dream of writing for magazines and being my own boss. I figured after 15 years of corporate stability, the time was right to take the leap.

Did you have an important mentor or people in your life who helped to shape your career?
For starters, my mom has always been a working mom and entrepreneur as a fashion designer, so I was always raised with a role model who taught me that you can indeed make a career out of your passion. Several of my female managers have served as mentors along the way too, which I’m super grateful about.

You also offer mentorship and guidance to female entrepreneurs. What are the top three issues that you feel are consistently raised?
The ones I see most frequently in the conversation include: How to find and achieve balance, how to say no and set boundaries, and how to not fall into the comparison trap based on what you see on social media (remember, what you see on Instagram is a highlight reel, not realness.)

How has the #MeToo movement brought to light important concerns about women in creative and entrepreneurial pursuits, if at all?
I think it has given us all the strength and courage to stand our ground and stand in our power. It’s an age of zero tolerance and “a reckoning” in the corporate world, and essentially every industry.

  Photo by Pazit Perez

Photo by Pazit Perez

What does "having it all" mean to you? Do you believe it's doable or healthy?
Having it all is about what you choose to prioritize at any given time. If you feel satisfied and fulfilled at the end of the day, then that’s “having it all.” The whole notion has been romanticized forever, but in reality, “all” is super subjective and depends on you and the life stage you’re in. I think it’s doable, as long as you recognize that everyone’s “all” is different and that it’s impossible to have it all, all the time. Forget about what others are dictating about “having it all” on social media.  Something will always get less of your attention and your focus; so simply give it your all, rather than striving towards having it all. And at the risk of being cliche, Carrie Bradshaw offered up this important reminder in Sex and the City: “That's the key to having it all. Stop expecting it to look like what you thought it would look like.”

Biggest piece of advice for young women finding passion in their work?
Think about those moments when you’re most “in the zone”? Follow your truth and try to find a career that makes you feel fulfilled at the end of the day. At the same time, don’t put so much pressure on having the “ultimate” or dream career; we’re living in an era where we can have several careers throughout our lives, and even several careers at the same time! If you’re currently in a job that doesn’t hit your career “G-spot,” try to make some time for a side hustle that does, if you can.

What's in store for you in the future?
I’m working on my personal website,, which will be ready in the New Year. I’m still focusing on writing for magazines (digital and print!), and working with some kickass female-owned brands on the copywriting, communications, and strategy fronts. I also have some exciting projects in the works (which I can’t reveal just yet!), so follow me on Insta @alwayskarin for my latest articles and all the fun stuff :)

For more of Karin's words, check out:

Twitter: @alwayskarin
Women@Forbes column: here